Amazon A Plus Content is an essential piece of the puzzle for anyone looking to sell within the ecomm space. Look at how to leverage Amazon’s A+ Content and product photos.
Amazon A+ Content is an enhanced brand content feature designed to improve how products are presented to potential buyers. It allows sellers to elevate their product listings by incorporating high-quality visuals such as HD videos and high-resolution photos, along with enhanced product descriptions, comparison charts, and an expanded FAQ section. This multimedia approach replaces the traditional text-heavy product descriptions, offering a more dynamic way to communicate the brand and product story. With Amazon A+ Content Design, sellers can customize their product pages using rich text, video, and images, ensuring potential customers comprehensively understand the product before purchasing.
Using Amazon A+ Content translates into more eyes on products, increased brand trust, and improved customer shopping experience. Amazon even reports that this enhanced content can boost product sales by up to 20%.
How to Create Amazon A Plus Content/Enhanced Branding Content
Creating Amazon A+ Content can seem daunting, especially if you’re only familiar with the basics of product descriptions and images. However, mastering the art of A+ Content can be a key way to stay competitive in your niche.
Step 1. Access the Amazon A+ Content Manager
In Seller Central, hover your cursor over the Advertising label and select the A+ Content Manager option. From here, click on “Start creating A+ Content.”
Step 2. Choose a Content Type
Once you’re ready to start creating content, choose one of the available options:
- Enhanced Product Description. This refers to up to five basic modules of enhanced content you can add to product detail pages.
- Additional Content Types. This helps sellers create a brand story that will be used across some or all of the products sold by your brand. Elements include logos, pictures, and Q&As that will appear in a new section above any Enhanced Product Descriptions.
Step 3. Assign a Content Name & Language
Once you decide the kind of content you’d like to start with, you’ll be brought to a dashboard where modules can be created. To get started, give your Amazon brand content a name—this will generally be related to either a product itself or an overarching brand—and select the language you’re using for your content.
Step 4. Add Modules
Basic Modules
Basic Amazon A+ Content uses a module approach, in which modules are pre-set templates sellers can leverage. These can provide a way to incorporate a robust range of information, like brand banners, comparison charts, product videos, and product galleries. Using the standard version of A+ Content listing images design rather than Premium, sellers can choose up to five modules per product or product category, depending on the strategy in use. There are 14 available module templates:
- Company Logo
- Six-ASIN Comparison Chart
- Linear Four Image with Text
- Quadrant Four Image with Text (Similar to the third module, but arranged in a 2×2 matrix)
- Image with Light Text Overlay
- Image with Dark Text Overlay
- Header with Text (Short header up to 150 characters; description text up to 6,000)
- Multiple Images Module (One large image and four smaller ones)
- 6,000-Character Product Description Text
- Single Image with Text Highlights
- Single Image with 500-character Text and Sidebar
- Single Image Left or Right (Short header up to 160 characters; description text up to 1,000)
- Technical Specifications (Up to 16 rows)
- Text (Short header up to 160 characters; description text up to 5,000)
- Three Images and Text (Short header up to 160 characters; description text up to 1,000 per image)
If you’re finding this step slightly overwhelming, seeing how other brands approach content strategy may help guide you. This is particularly useful if you’re working to assess how competitors are performing. However, keep in mind there may be some trial and error involved. Luckily, modules are flexible and customizable, so if you’re not in love with your initial approach, it’s very easy to tweak content or swap out modules when necessary.
When it comes to various files, keep size limitations on images in mind; different modules have different rules regarding maximum dimensions and pixels.
Brand Story Modules
Brand Story modules rely on a similar format for creation, though the available module options are different. Brand modules come in four forms:
- ASIN and Store Showcase (up to four listing pages + store)
- Focus Image (optional header and text)
- Logo and Description
- Q&A (up to three questions)
Unlike Enhanced Product Descriptions, which tend to be specific to a product or product category, Brand Stories are intended to be more broad. This content should apply more to your business as a whole in a way that can bolster all of your products’ listing pages.
Step 5. Assign ASINs
Select the ASIN or ASINs that apply to your content. This can mean picking a product page on which content should be displayed or additional ASINs you might include in a comparison chart.
Step 6. Review & Publish Content
Once you’re confident in the content you’ve created, it’s time to go live. Review your content thoroughly to ensure your modules are clear, accurate, relevant, and that you’re following all of Premium Amazon’s A+ Content rules. These include:
- No use of special characters
- No definitive claims about guaranteed success, best-selling products, or anything else that may not be objectively true
- No spelling or grammar errors
- No mention of competing products
- No apparent keyword-stuffing
- No links back to a non-Amazon website
The review and approval process can take up to a week. If Amazon finds errors or issues within your content, you will need to fix these and re-submit for approval.
If this guide sounds overwhelming, contact us today to create amazon product listing images design that will stand out.