You’ve written your Amazon A Plus content, you’ve added your pictures, and now your product pages look fully thought-out and exciting. But how do you know your efforts are making a difference? These tools and techniques can help you assess the performance of A+ Content design across your products.
Monitor Unit Session Percentage
A way to evaluate conversion is by using unit session percentage, which provides information about how many users visit your product pages within a certain period of time (a “session”) as compared to how many made a purchase. To calculate this percentage, take the number of units sold and divide it by the number of sessions. Amazon also does the math for you; you can find this in the Detail Page Sales and Traffic by Child Item section of Business Reports in Seller Central.
The higher the percentage, the better your product is performing. Percentage shifts can help you determine whether customer behavior changes based on different sales strategies, like incorporating A+ Content. Be patient while determining whether your modules are driving a desired outcome! We recommend allowing enhanced branding content to be present for at least 30 days before making adjustments (though you should be monitoring the data through this period).
A/B Test Concepts
In theory, Amazon listing images design should yield results for your products and your brand as a whole. However, if you’re not seeing improvements over the course of a month or two, you may want to consider switching things up. This can mean choosing different modules, adding more modules, or cutting back on modules to keep pages from feeling cluttered. Once you’ve made adjustments, you can continue to monitor important seller metrics to look for changing trends.
You can handle this independently by targeting potential pain points, taking a new approach, and seeing how performance varies. Alternatively, if eligible, you can leverage Amazon’s Manage Your Experiment tool. This option allows you to create two versions of your product pages. Amazon will hold these two versions in a controlled environment, and customers will only see one version, regardless of what device they use. This allows you to compare performance one-to-one based on different customer behaviors. The suggested test time is eight to ten weeks.
If available to your brand, Manage Your Experiment can be found on the A+ Content Manager page.
Track Key Seller Metrics
To optimize your Premium A+ Content, it’s crucial to regularly monitor the performance metrics available in Amazon’s Seller Central. Some key metrics to track include:
- Conversion Rate: The percentage of users who made a purchase after visiting your product page.
- Sessions: Total number of visits to your product page.
- Sales: Number of units sold and revenue generated.
- Customer Reviews and Ratings: Feedback from customers, which can be a valuable source of information to assess whether your content resonates with your audience.
By regularly tracking these metrics, you’ll be able to fine-tune your A+ Content strategy, ensuring that it continually drives traffic and boosts conversions.
Leverage Customer Feedback to Refine A+ Content
Customer feedback can be an invaluable tool for improving your A+ Content. Reviews, ratings, and Q&A sections give you direct insights into how customers perceive your product and its presentation. Look for recurring themes in reviews, such as confusion about product features or requests for more detailed information, and adjust your content accordingly.
By addressing customer pain points and emphasizing the aspects they love, you can fine-tune your A+ Content to better meet their needs, ultimately improving engagement and driving more sales.
Grow the Right Way with Amazon Services at Growex
When used properly, Amazon A+ Content can do a lot to build a brand identity and increase your appeal to customers—including helping you rise above the competition.
With the first-ever AI-driven marketing mix platform focused on the 4Ps—Product, Price, Promotion, and Place—for Amazon sellers, Growex is poised to make your sales endeavors more successful than ever.
Contact https://amazon.growex.agency/ today to learn more about what our resources can do to help you get ahead, from A+ Content software to implementing sales strategies that will elevate performance to new levels.