Amazon A Plus Content typically includes rich media elements such as banner-like images, quadrant-style images, comparison charts, and other multimedia elements. This feature allows sellers to upload up to 7 different modules in their product descriptions.
Every seller has the option of choosing from a total of 17 unique modules. This means there is lots of room for customization and that as a brand, you can elevate your listing page to stand out from your competition. Here are what the 17 modules available to sellers with Basic A+ Content design look like:
This module is perfect for the brand logo. The image space is small, and we do not recommend putting anything else in this module. Whether you opt for the five-module or seven-module layout, this will remain an essential part of your Amazon EBC.
The four-feature module is one of the most popular ways to highlight product features. It is used in the five-module and seven-module layouts. Sellers can either use zoom shots of the product features or icons. It provides significant freedom to convey essential information.
The three-feature module is similar to the four-feature module. It is included in most Amazon Enhanced Brand Content.
The standard single-left image module contains an image, header, and paragraph. It is used to cover a product’s general features. The text entails marketing language intended to change the buying decision.
The purpose of this module is to use enticing language to summarize the product. Present your product as a solution, and do not just explain your product in this module. Use engaging language and cover all aspects of the product. There is significant space for text, meaning you can explain everything about your item.
The single right image module is the same as the left image module. It serves the same purpose.
The four-image quadrant module is outdated. Not many Amazon listing images utilize this module, which is slightly similar to the four-feature module but has less space for text. We do not recommend including this module in your EBC.
It is an obscure module with only space for text.
This module features a sidebar, making it well-suited for accommodating a substantial amount of information within a single section. Additionally, it enables you to include a list of all your product specs while having an “About Us” on the right-hand side. Overall, this section contains a significant amount of text.
The table permits the addition of diverse technical specifications to your Amazon A+ content. However, it is not a particularly useful Amazon-enhanced brand content module, and we typically refrain from utilizing it. It would be best to avoid it altogether unless including technical specifications is mandatory for your category.
The standard text module comprises a heading and text field. We occasionally leverage this module to incorporate crucial product information between other modules.
The layout of this module consists of an image positioned on the left-hand side, accompanied by a header and text. On the right-hand side, there is space to accommodate product specifications. This layout allows for a clear and organized presentation of technical information.
The multiple-image module is perfect for products that have several variants. It can help you highlight all variants in one module. Currently, this module is in many prime Amazon EBCs due to its dynamic nature.
One option for creating a prominent first module is to attach a large image with a dark overlay and place text above it. This layout is particularly effective for showcasing brand identity because the logo is integrated into the first module.
It is similar to the standard image with light text.
This is a relatively advanced module as it provides all the necessary information, including Amazon product images and relevant information.
Our team of experts knows just how to utilize the ideal module for your brand. Contact us today to make good use of Amazon A+ Content Design Service!
